UNC Hockey

If you watch college sports, chances are that you’ve heard about the Tar Heels. The University of North Carolina at Chapel Hill boasts a strong Division I sports program and has the championships to prove it. However, there is one team in particular that many Tar Heel fans do not know about. As the Associate Director of Social Media for UNC Hockey, I wanted to reach students on a familiar app: TikTok. Throughout the season, I filmed and edited tiny mic interviews starring UNC Hockey players and soon our team went viral.